The Task

 

The task set by Nestlé was to research and evaluate carton board confectionery packaging and then produce a stand-out design for one of their brands.

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The Outcome

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I re-designed Nestlé's famous Crunch chocolate packaging with the main goal to make the packaging as easy to open and seal as possible. I looked at the way users with reduced dexterity struggle to open common confectionery packaging, and came up with a pop open and shut squeeze system.